The email campaigns promoting the Live Webinars and Programs by Phone for the upcoming month underwent a significant redesign to enhance effectiveness and user engagement:
- A - Old Email Template: The previous template featured an awkward layout, utilized non-branded colors, and was not optimized for mobile devices, which negatively impacted readability and user experience for the large State of Illinois mailing list of over 79,000 recipients.
- B - New Email Design: The updated design offers a cleaner and more organized layout that fully incorporates branded colors. It is easier to read and navigate, with a responsive design that adapts well to mobile devices. The new format includes more content, presented in an abbreviated manner, with links directing users to the full details on the Live Webinars and Programs by Phone sites.
- C - Mobile View: This image shows how the email appears in contracted mobile view, demonstrating the optimized format for ease of access and readability on smaller screens.
These changes resulted in a more visually appealing and functional email, enhancing user engagement with the programs.